Flexography is a form of rotary printing in which ink is applied to metal by means of flexible rubber (or other elastomeric) printing plates. The inks used in flexography dry quickly by evaporation and are safe for use on wrappers that come directly in contact with foods. It is essentially a modern version of letterpress, evolved with high-speed rotary functionality, which can be used for printing on almost any type of substrate, including plastic, metallic films, cellophane, and paper.
This Flexographic application took place in Poirino, near Turin, Italy. It’s total implementation time took 6 months to complete.